APEX Soccer Academy is an alternative soccer camp for every player. They bring all the benefits of a top-notch soccer camp to each individual player creating an experience unlike any other for advanced player development.
I was put into contact with Rob based off a referral from a past colleague. We met at local pub where he presented his business plan. I recommended a long-term marketing strategy that could be implemented in stages to accommodate his growing business’s budget.
The first stage of the marketing strategy suggested a Corporate Identity Package. With a logo and website already live, we determined he needed business cards and a letterhead for some direct contact with his target audience. Business cards were designed, printed and passed around. Also, with his budget in mind, I issued him a word template with a letterhead design embedded to alleviate printing cost.
In the second stage of the marketing strategy we developed an email marketing campaign for next years sign ups. This was a great utility that reached all his coaching affiliates, parents and students efficiently.
The first season was a great success. He was able to open 3 locations during his first year! With more seasons to come, Rob and I are planning on more email marketing, posters for area campuses, t-shirts and multi-page brochures to highlight his academy.
